By Molly Igoe
Kappa Sigma’s 18th biannual Pancake Breakfast was a record-breaking success for the fall semester.
This fall’s breakfast raised $3,600, beating last fall’s record of $3,250. All the ticket proceeds go towards Kappa Sigma’s two philanthrophies, prostate cancer research and the Military Heroes Campaign.
“My goal this year was for 1,000 attendees and $3,000+ raised for charity. I hit both of those goals and broke my previous and all-time record of $3,400 in donations. The end result for this year was $3,600 raised for charity,” said senior Nicholson Cain, service chair.
This year, the fraternity focused their advertising around three avenues: word of mouth, fliers, and social media, according to senior Public Relations Chair Connor Lugo-Harris.
President and senior Pat Mariboe said that the fraternity advertised more with fliers, along with sending out emails, being on the TVs in Hodson, and reaching out to President Kurt Landgraf.
“We really wanted to get people more excited about it this year,” he said.
Lugo-Harris said that the public Facebook event and the fraternity’s other social media pages made a difference as well.
“My mission is to have 150 likes on our page by the end of October to get us to 500 likes,” he said.
Mariboe agrees that Facebook was effective, but he also emphasized face-to-face contact. He reached out to other fraternities and sororities, because, he said, “The Greek Life community here is super strong and we all go out to support each other’s events.”
He also contacted Carol Landis, campus event coordinator, who put the event on the Washington College calendar on the website.
This year, the brothers introduced a to-go option for those who could not attend the breakfast, but still wanted food delivered to them. This was made possible with a Venmo account, so that those who ordered food could pay with the app.
“We’ve also got the new Chapter Venmo that our Treasurer Jack Nevins made, which I think helps a lot. I know a lot of college students don’t carry cash, but nowadays everyone has a Venmo, so a lot of people have appreciated that,” Lugo-Harris said.
“We appreciate the WC community, it’s a great fundraiser and we appreciate all the support you give us to raise money for good causes,” Mariboe said.